Data Privacy is a Problem, but so is Data Literacy

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Innovation in the realm of the user, utility, and retail technology, in the last ten years, has been driven by the Smartphone. From the conventional days of elaborate, and often excruciating, software programmes, the world has now moved to app-based solutions.   From social networking to sites to utility services like cab hailing, grocery ordering, and […]

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Taking Personalised User Experience to a new Level: Selective Contact

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Turns out, the transition from a digital generic advertising experience to a personalised one has been smooth. Across the globe, leading e-commerce players facilitated the growth of personalised user experience, using the browsing and search history of the user to help them with relevant product ads. Today, for an average consumer online, a personalised experience

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